Ford and Filson previously collaborated on the 2020 Bronco x Filson Wildland Fire Rig concept car, which supported conservation efforts through the National Forest Foundation. (Credit: Ford Motor Company)
Ford Motor Co. and outdoor goods brand Filson unveiled the first-ever Bronco Filson on Wednesday, a premium SUV designed for outdoor enthusiasts.
The new model joins the Bronco and the Seattle-based outfitter, known for its rugged exterior gear. The Bronco Filson features a specially tuned 3.0-liter EcoBoost V6 engine, exterior-inspired design features and the quietest cabin ever offered in a Bronco, according to Ford.
“Our owners – whether they're our owners or Filson owners – share the same level of interest in products like ours, where there's high power, while at the same time they're incredibly durable,” Dave Rivers, head of Ford Enthusiast Brands, told FOX Business. “I think the strength of our two brands coming together is because we have a shared passion for the outdoors, we have a shared passion for American craftsmanship.”
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The 2027 Ford Bronco Filson goes down the dirt road. (Ford Motor Company)
The Bronco Filson comes standard with Ford's Sasquatch off-road package, which includes 35-inch tires, front and rear differential locks and Fox shocks.
The SUV also features Ford's Terrain Management System with GOAT (“Goes Over Any Type of Terrain”) modes, as well as Trail Turn Assist and Trail 1-Pedal Drive to enhance off-road capability.
Rivers said the V6 engine is expected to be one of the biggest draws in this car.
“I would say that the three-liter engine will stand out in this product,” he said.
Ford said the Bronco Filson will be the quietest Bronco ever built thanks to improved aerodynamics, acoustic glass and improved seals that reduce wind and road noise. The SUV delivers nearly 20% less wind noise than the 2021 Bronco, according to the automaker.
“[Customers] it might be surprising how much quieter it is…how much quieter it is than what they're used to in other Broncos – just a big drop in overall noise levels,” added Rivers. “I think it adds to the overall enjoyment of the car.”
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The 2027 Ford Bronco Filson and the 2027 Ford Bronco Filson First Edition sit close to the rocky river bank.
Inside, the Bronco Filson comes with signature leather seats, Filson-inspired accessories, ventilated front seats, heated rear seats and an upgraded Bang & Olufsen (B&O) audio system.
The SUV also includes removable luggage bags, door-mounted saddlebags for external gear and a digital rearview mirror that keeps visibility even when the cargo is full. Ford said the mirror includes a washer system that helps keep the camera lens clear.
“We know that our owners – they spend a lot of time outside,” Rivers said. “They fly fish, they may hunt and fish and camp, so we offered them as an option two removable storage bags in the back of the car.”
Additional features include power-operated sideboards that automatically activate when the doors are opened.
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The 2027 Ford Bronco Filson First Edition is shown here. (Ford Motor Company)
Ford will also offer a limited edition Bronco Filson First Edition with exclusive Iron Sands Copper Metallic paint, unique badges and a serialized console plaque.
The Bronco Filson will be built at Ford's Michigan Assembly Plant. Orders are expected to open this fall, with the SUV hitting showrooms in early 2027. Ford has yet to announce pricing.
The Bronco Filson Tour showcasing the SUV's design, materials and capabilities is scheduled to begin in July.
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Ford and Filson previously collaborated on the Bronco x Filson Wildland Fire Rig concept car in 2020, which supported wildland fire conservation efforts through the National Forest Foundation.
