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Meta is launching paid subscription plans for Facebook, Instagram and WhatsApp as the company expands premium features and artificial intelligence offerings across its platforms.
Meta product head Naomi Gleit announced the rollout in a video posted Wednesday, describing the subscription as part of a broader effort to provide improved tools for all Meta applications and AI products.
“We're starting to roll out Facebook Plus, Instagram Plus, WhatsApp Plus with enhanced features that our community already loves,” Gleit said in the video.
Meta said Instagram Plus and Facebook Plus will cost $3.99 per month, while WhatsApp Plus will cost $2.99 monthly. The programs are expected to begin rolling out worldwide in the coming weeks.
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Mark Zuckerberg, CEO of Meta Platforms Inc., appears during the Meta Connect event in Menlo Park, California, on September 17, 2025. (David Paul Morris/Bloomberg via Getty Images)
Subscriptions include platform-specific features focused on personalization, messaging and audience engagement. Instagram Plus subscribers will get access to expanded Story controls, audience insights, profile customization options and additional profile pins.
Facebook Plus users will get enhanced Story features, animated reactions and profile personalization tools. WhatsApp Plus includes premium stickers, app themes, custom ringtones and expanded pinned chat capabilities.
Russia has blocked US-based messaging app WhatsApp, citing the company's failure to comply with local laws. (Reuters/Thomas White/File Photo)
Meta is also expanding its subscription offerings tied to artificial intelligence tools under the broader “Meta One” umbrella. The company said it plans to test AI-focused subscription tiers priced at $7.99 per month and $19.99 per month that provide expanded access to the computer's AI features, including advanced reasoning capabilities and additional tools for image and video production.
“We're also testing new subscription plans that offer premium features for those who want to unlock more of our apps and AI glasses,” Gleit said.
Meta said the AI-focused subscription will initially be tested in select international markets and will include integrated premium features on Facebook, Instagram and WhatsApp.
The applications Instagram, Facebook and WhatsApp can be seen on the display of the smartphone in front of the logo of the Internet company Meta. (Jens Büttner/photo alliance via Getty Images)
The company also offers subscription plans for businesses and creators that include enhanced profile visibility, audience insights, collaboration tools, clickable links to Instagram posts and Reels, and account support features.
Meta said the creator and business plans will be launched initially in selected test markets and are aimed at helping users grow their audience and manage their online presence more effectively.
Gleit said Meta is testing a subscription under the name “Meta One.”
“Ultimately, we see Meta One as a single platform that integrates our subscriptions across all our apps,” he said.
The new offerings appear to be different from Meta Verified, the company's existing subscription product that focuses on account verification and impersonation protection. The release comes as tech companies are increasingly pushing subscription-based AI products and premium platform tools as they look to generate revenue from artificial intelligence services.
Meta shares rose following reports of the subscription release. The company's shares are up nearly 5% in the last five trading sessions.
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Gleit described the release as “just the beginning,” adding that Meta plans to introduce more features over time.
