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Chobani is bringing Dubai's chocolate-inspired coffee creamer to Costco stores nationwide, becoming the latest food and beverage company to capitalize on consumer demand for the viral flavor combination.
The yogurt maker's new Pistachio Chocolate Coffee Creamer joins a growing list of Dubai-based chocolate-inspired products that have emerged as the trend expands beyond candy to coffee, shakes and other beverages. Companies including Starbucks, Shake Shack and Pepsi have all introduced products tied to the profile of the pistachio-and-chocolate flavor that has become popular on social media.
Dubai chocolate usually refers to chocolate bars filled with pistachio cream and glazed kataifi cake. The confection has received widespread attention on social media before inspiring a growing number of products across the food and beverage industry.
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Chobani's new Pistachio Chocolate Coffee Creamer, inspired by Dubai's chocolate tradition, is sold exclusively at Costco. (Costco / Unknown)
The new creamer is part of Chobani's limited-run Flavor Drop line and will be sold exclusively at Costco. The company said the product contains roasted pistachio and milk chocolate flavors and is made with farm fresh milk and real cream.
Sales specials and limited-time offers have become common tools for consumer companies looking to create buzz and drive sales. Strategy can also help companies assess consumer demand for new products before considering a wider rollout.
The launch comes as food and beverage companies increasingly look to limited-edition products and viral food trends to drive consumer engagement and in-store sales. Industry brands have moved quickly to introduce Dubai chocolate-inspired offerings as consumers continue to seek out products tied to the trend.
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Costco is currently one of the most successful retailers in the world, boasting a market capitalization of over $320 billion. (Photos by Anthony Devlin/Getty Images)
Chobani has expanded its cream in recent months with several seasonal and limited flavors, including S'mores, Cookies and Cream and Cookie Butter. Earlier this year, the company also launched an American Blueberry Flavor Drop tied to the upcoming America250 celebration.
| A ticker | Security | Finally | Change | change % |
|---|---|---|---|---|
| COSTS | Costco Wholesale Corp. | 951.45 | -14.14 |
-1.46% |
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Pistachio Chocolate creamer is arriving at Costco warehouses nationwide. Chobani said the suggested retail price is $7.49 for a 52-ounce bottle, although prices may vary by location.
The product launch underscores the staying power of Dubai chocolate, which has emerged nationally from social media into a broad consumer packaged goods opportunity as brands compete for consumer attention in a crowded marketplace.
