FOX Business Correspondent Madison Alworth reports that the service may continue to expand on 'Claman Countdown.'
Burger King is making a big push to improve customer satisfaction, announcing Monday that it will remake any unsatisfactory Whopper for free and offer guests a free Whopper on their next visit.
The fast-food chain said the “Whopper Guarantee” program will be rolled out alongside a new team of employees called “Your Way Champions,” which will be dedicated to serving customers' needs rather than just overseeing restaurant operations.
“Burger King is introducing two new programs designed to improve the moments that guests talk about the most – providing a consistent, intuitive and welcoming experience in the restaurant – with the introduction of Your Way Champions and the Whopper® Guarantee,” said the Florida-based chain.
The move comes four months after Burger King launched a listening program inviting guests to share feedback directly with company President Tom Curtis via his phone number. The chain said it has received thousands of calls and texts highlighting areas for improvement.
BURGER KING MAKES CHANGES TO SIGN WHPPER FOR FIRST TIME IN NEARLY A DECADE
The new Burger King Whopper is served in a box instead of wrapping paper. (Burger King / Fox News)
Under the Whopper Guarantee, guests can get any Whopper quickly remade for free if it doesn't meet their expectations.
The company will also offer guests a matching signature burger on their next visit to make up for the inconvenience.
“Guests expect it to be served hot, and in the order they ordered. That's why if a Whopper® doesn't meet the Guest's expectations, the brand will not only continue to make it at that time, but will provide the Guest's next Whopper for free,” the chain said.
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An exterior view of a Burger King restaurant in Danville, Pennsylvania. (Photos by Paul Weaver/SOPA/LightRocket via Getty Images / Getty Images)
To take advantage of the offer, guests can scan the QR code inside their Whopper box to receive a unique six-digit code that can be used for a free classic Whopper during their next Burger King visit.
The new Your Way Champions will act as a “clear point of contact” for guests throughout their visit, helping to ensure orders are processed correctly and resolve issues when needed.
Participating employees will be identified in their Your Way Champion uniforms and will welcome guests, check duplicate orders, focus on customization requests and provide assistance aimed at creating a more guest-centered experience.
An employee greets customers inside a Burger King location. (Burger King)
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“When guests choose us, they expect high-quality food, orders made the way they requested, and a team that is there when they need us,” said Burger King. “That's what these changes mean. We're raising the bar in our restaurants, so every guest feels like they've made the right choice.”
| A ticker | Security | Finally | Change | Change % |
|---|---|---|---|---|
| QSR | RESTAURANT BRANDS INTERNATIONAL INC. | 73.96 | -1.05 |
-1.40% |
Burger King said other initiatives based on guest feedback will roll out throughout the year, including new menu announcements expected later this summer.
