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Alaska Airlines is targeting international travelers with a new business class experience as it expands its reach into Europe and Asia.
The airline on Tuesday unveiled its new international business class service, which will debut in the spring on its new Boeing 787-9 Dreamliners. The service will feature lie-flat seats, an elevated dining area, premium bedding, and select amenities, according to the company.
“When we launch our new product this spring, it will raise the bar and redefine long-haul travel, while we continue to deliver the incredible care that makes Alaska unique around the world,” said Andrew Harrison, vice president and chief commercial officer at Alaska Airlines, in a statement.
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A passenger relaxes in a lie-flat business class suite on an Alaska Airlines flight. (Alaska Airlines)
At the core of the new offering are lie-flat suites with privacy doors and direct access to the walkway.
Each seat converts to a bed and includes an 18-inch high-definition screen, wireless charging, noise-cancelling headphones and access to a library of more than 1,500 movies and shows.
The airline also emphasizes its on-board dining experience.
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A flat-bed business class is displayed inside an Alaska Airlines Boeing 787-9 Dreamliner. (Alaska Airlines)
Menus will vary by route, featuring dishes such as pasta carbonara with roasted chicken on flights to Rome and chicken gochujang on routes to Incheon.
Service begins with an elaborate fruit and cheese platter, accompanied by a selection of wine, champagne, cocktails and craft beer.
Dessert includes Salt & Straw ice cream, while pre-arrival meals are made for each location.
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The food and beverage selection offered in Alaska Airlines international business class is shown. (Alaska Airlines)
Additional touches include bedding designed in collaboration with Pacific Northwest brand Filson and accessories with skin care products and travel essentials.
Passengers flying International Business Class will have access to airport lounges in Alaska, as well as Oneworld partner lounges around the world. Premium members will also have access to select international first class lounges.
Alaska plans to equip its Dreamliner fleet with SpaceX's Starlink internet later this year.
An amenity kit is displayed on an Alaska Airlines flight. (Alaska Airlines)
The rollout comes as Alaska ramps up its international footprint from Seattle, with service to Rome launching April 28, followed by London on May 21 and Reykjavík, Iceland, on May 28. Flights to Seoul will begin in April, and Tokyo service is expected later this year.
The revelation comes as the airline estimates a steep first-quarter loss amid rising jet fuel prices and a slump in demand due to riots in Puerto Vallarta, Mexico, and flooding in Hawaii.
| A ticker | Security | Finally | Change | change % |
|---|---|---|---|---|
| ALK | Company ALASKA AIR GROUP INC. | 37.65 | +0.87 |
+2.37% |
The airline said in a regulatory filing Monday that higher fuel prices should increase earnings per share by at least 70 cents.
Shares of Alaska Air Group ended Wednesday's trading session up 2.3% and are down more than 25% year to date.
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