A Pro-life diaper company executive says women are told to be afraid of pregnancy

INTERMEDIATE: As the Supreme Court weighs access to the abortion pill mifepristone, founder and CEO of EveryLife Sarah Gabel Seifert says women are not being told the full truth about pregnancy and motherhood.

Seifert, whose pro-life diaper company launched a new “ReThink Pregnancy” campaign ahead of Mother's Day, told FOX Business in an exclusive on-camera interview that the abortion pill debate reflects a broader cultural message that shapes how women view pregnancy.

“I would say that one of the biggest lies that women are told is that they should be completely afraid of pregnancy,” said Seifert.

She pointed out that young women are increasingly being taught to see pregnancy as something to avoid rather than to understand.

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“It is unfortunate that today culture tells women that pregnancy and motherhood are something they must run away from,” he said.

His comments come as the high court considers whether to allow restrictions on mifepristone to remain in place after a lower court ruling reinstated the requirement for personal administration of the drug.

Seifert criticized how abortion pills are discussed and distributed, especially when they are used without direct medical supervision.

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Participants hold “Make More Babies” signs during a pro-life protest in Washington, DC, with the US Capitol in the background. (Courtesy of EveryLife / Unknown)

“It's really unfortunate what's happening with the abortion pill debate right now, because what's happened to young people today is that they're being told that this pill is acceptable to take on your own at home without getting medical advice and going to a doctor to confirm with an ultrasound that you're really pregnant,” said Seifert.

She added that situations like these can leave women vulnerable.

“If we really cared about women and their health, we would not want to put them in such a critical situation,” she said. “And the more we can combat the distribution of the abortion pill, especially through the mail, the better off women will be and the better off our society will be.”

Recent petitions filed before the Supreme Court have raised similar concerns. In an amicus brief led by Republican lawmakers, including Sen. Bill Cassidy and House Speaker Mike Johnson, more than 100 lawmakers argued that expanded access to mifepristone by mail increased the risk of coercion and reduced medical surveillance.

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EveryLife diapers are shown packaged for distribution. The company says it provides baby products to families and supports pregnancy centers across the country. (Courtesy of EveryLife / Unknown)

The brief cites allegations where women were pressured or unknowingly given abortion pills found online, arguing that personal needs can help prevent abuse and better protect patients. Lawyers are urging the Supreme Court to reinstate the requirement for the person to be extradited while the case is pending.

Seifert frames her argument as part of a larger cultural shift, arguing that texting about pregnancy, marriage and family has long-term consequences.

“If we are afraid, that is the best message for young women today about getting married, about having children, that will create a culture of not prioritizing things that leave a legacy here in the world,” he said.

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EveryLife diapers and wipes are featured as part of the company's direct-to-consumer product line. (Courtesy of EveryLife / Unknown)

EveryLife, founded by Seifert in 2023, sells diapers and baby products directly to consumers and supports pregnancy centers across the country by providing essential items to families in need. The company also donated millions of diapers to those centers, according to Seifert.

Seifert said her campaign aims to challenge that narrative by encouraging women to see pregnancy differently.

“For a long time, culture has said that pregnancy is something you should fear, something you should avoid, it is the one that will cause damage to your life,” he said. “And what we're saying at EveryLife and AAPLOG is the exact opposite. That pregnancy is a blessing, that it's a benefit to your body, and that it's something you should embrace and something you can enjoy.”

She described motherhood as a uniquely important role.

“The truth is I can be replaced, you can be replaced. Women can be replaced in the workplace at any time,” said Seifert. “But one role that cannot be replaced is motherhood.”

Seifert also portrayed pregnancy as an empowering experience.

“What we are saying at EveryLife is that we must accept that fact because I believe that pregnancy and motherhood are our strengths,” she said. “Women and mothers are heroes.”

The ReThink Pregnancy campaign, launched in partnership with the American Association of Pro-Life Obstetricians and Gynecologists, highlights scientific and personal perspectives on pregnancy that organizers say are often missing from mainstream discussions.

Seifert said the campaign also seeks to reframe common perceptions about pregnancy-related changes.

“When we really realize that what's happening is that our brains are changing, that our brains are actually growing in many ways so that we can empathize more, be able to carry a lot of responsibility for this new child growing in our womb, we start to see it as a blessing,” she said.

Seifert said he believes declining birth rates are another reason the conversation is important.

“We need to see more children in the United States of America,” she said. “I know we are about to celebrate 250 years as a country and I want to see another 250 years.”

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Asked what she would say to a woman who is afraid of becoming a mother, Seifert said she would encourage her to explore that fear.

“When you start thinking about fear and examine where it comes from, you start to see that when you are afraid, it is difficult to see good and bad,” she said.

He closed with a message to my mother.

“Life is a gift. Being a mother is one of the greatest roles in the world,” Seifert said. “Many times, it's not visible. But I hope today that every mother who listens feels loved, feels seen, and knows that the work they do is very important.”