Happy Joe's CEO Tom Sacco discusses the America 250 pizza celebration, featuring patriotic menu items, parties and cash prizes for families.
Happy Joe's Pizza & Ice Cream is turning America's 250th birthday into a summer-long celebration.
The Davenport, Iowa-based restaurant chain — which has three company-owned restaurants, 35 domestic locations and nine international locations in Egypt — is rolling out patriotic menu items, family parties and sweepstakes in conjunction with the nation's semiquincentennial.
Tom Sacco, Happy Joe's CEO, president and “chief happiness officer,” said the campaign is true to the brand's roots.
“Who better in this country to throw a birthday party for ordinary Americans than Happy Joe's?” Sacco told FOX Business. “Because of who we are.”
From May 15 to Aug. 15, guests who purchase a specialty pizza and Mountain Dew at participating locations can enter the “Freedom Flyaway Sweepstakes” for a chance to win a $3,000 trip to Washington, DC.
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Tom Sacco, Happy Joe's CEO, president and “chief happiness officer,” said the campaign is true to the brand's roots. (FOX Business / Happy Joe's)
The sweepstakes was originally tied to a trip to Washington, DC, but the Sacco said winners can also take the cash and use it to help their families.
“If celebrating them gives them financial freedom so that they are not burdened by some of the expensive things that have happened in the last four or five years…
The promotion also includes weekly Mountain Dew prize packs with pickleball paddles, lawn chairs, blankets, Happy Joe's clothing and gift cards.
Happy Joe's is also hosting an AMERICA250 Block Party on June 29 from 4 to 8 pm with games, trivia, music, giveaways and free slices of its red, white and blue birthday cake pizza.
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On August 15, guests who purchase a specialty pizza and Mountain Dew at participating locations can enter the “Freedom Flyaway Sweepstakes” for a chance to win a $3,000 trip to Washington, DC. (Happy Joe's)
Sacco said some areas will have things like a bounce house, face painting, balloon making and trivia related to American history and Happy Joe's history.
“We're going to do fun things like that,” Sacco said. “… We can play a game and make it patriotic, but make it tied to Happy Joe's kind of stuff.”
The limited time menu includes BBQ Brisket Pizza with Texas smoked brisket, pickles, onions and barbecue sauce, BBQ Chicken Pizza and AMERICA250 Birthday Cake topped with red, white and green frosting and sprinkles.
Sacco said Happy Joe's relies on what it has long been known for: birthdays, families and unforgettable dining experiences.
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The brand is also hosting an AMERICA250 Block Party on June 29 from 4 to 8 p.m. with games, trivia, music, giveaways and free slices of its red, white and blue birthday cake pizza. (Happy Joe's)
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“We don't compete on price. We don't compete on discount. We compete on experience,” said Sacco. “Pizza gets you in the door. When you leave, we've made a memory. And that's how we do business.”
He added that the campaign gives the company an opportunity to celebrate the milestone birthday of the country and families in its markets.
“The 250, for me, is like the biggest national celebration that I will ever be a part of,” said Sacco. “I have the opportunity, because of Happy Joe's, to share it with hundreds of thousands of our guests and their families across the country.”
