BODYARMOR FIT is introduced as a brilliant sports drink supported by Joe Burrow
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An active lifestyle requires hydration, and not just those times during exercise each day.
BODYARMOR Sports Drink, the leader in sports and functional hydration, understands that concept better than most, which is why their latest innovation in the space, BODYARMOR FIT, has begun to provide modern hydration for those everyday moments.
Unlike its traditional sports drink, or their BODYARMOR Flash IV, BODYARMOR FIT is a brilliant sports drink that combines electrolytes, caffeine, active ingredients and zero sugar to reinforce the brand's commitment to premium hydration and continuous innovation to meet the fitness and active lifestyle of its consumers.
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Cincinnati Bengals quarterback Joe Burrow of BODYARMOR FIT, a new initiative from the sports drink brand that focuses on modern hydration. (BODYARMOR / Fox News)
Cincinnati Bengals quarterback Joe Burrow is among those buyers, and as a BODYARMOR athlete partner, he is supporting the launch of BODYARMOR FIT with the “Fitness Never Rests” digital campaign.
New hydration innovation is something Burrow believes in.
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“BODYARMOR FIT takes BODYARMOR's modern hydration. It is designed for real life, where you go about your day and are always active in different ways,” said Burrow in an exclusive statement to Fox Business. “It's a brilliant sports drink with electrolytes, a little caffeine, and body-supporting ingredients. Whether I'm training, walking, or traveling, it's perfect for those in-between moments and has been a great addition to my routine. That's where the 'Fitness Never Rests' concept really comes from.
“For me, fitness is not just exercise, it's a mindset that lasts all day. BODYARMOR FIT fits the way people live now, always moving, doing something all the time.”
BODYARMOR FIT is the latest innovation in effective, modern hydration from the leader in sports drinks. (BODYARMOR / Fox News)
Fox Business also spoke with Sara Weaver, vice president of product marketing at BODYARMOR, to discuss this innovation and why she believes it was a “natural progression” for the brand in this space.
“At BODYARMOR, we are always looking to modernize the place,” he explained. “We have a portfolio that addresses these different consumer needs and times. …Consumers want drinks that feel lighter, more refreshing. They fit into their busy lifestyles throughout the day. Really here, hydration goes beyond exercise, just that one hour of the day. It's about how people spend their day, and BODYARMOORORMOROR shifts to casual, designed to meet these BODYARMOR to work shifts, designed to meet and these social shifts to work. time, to fill the void It really lives at this intersection of sports drink and functional drink.”
The drink, available in five flavors – Mixed Berry, Tropical Passionfruit, Orange Mango, Citrus Grapefruit and Watermelon Lime – has 290 milligrams of rehydrating electrolytes, while also containing 60 milligrams of caffeine.
“It was a deliberate decision,” Weaver said when asked about that balance of hydration and caffeine. “So, we bring 290 milligrams of electrolytes for hydration. We also have a combination of about 60 milligrams of caffeine, which we see as a little caffeinated to give that extra strength, but not bring you to the edge and have a crash later. Ingredients like green tea extract are empty and choline, which supports metabolic activity in great hydration for a great experience of metabolism. this product works and is very different from what is on the market today.”
The new BODYARMOR FIT comes in five different styles, as it comes as part of the brand's latest innovation. (BODYARMOR / Fox News)
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Weaver also called Burrow a “natural fit” when they approached him to be the launch athlete here because of his active mind whether he's on the field with the Bengals, or off.
“When we brought this to Joe and asked him to be our feature with BODYARMOR FIT, he was totally on board,” Weaver said. “Because his discipline and performance go far beyond this one game day, that made him a natural partner. We've gotten a lot of positive feedback about the product and our athletes.”
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