Ford's limited-edition Super Duty Proud to Honor package combines patriotic styling, with a portion of the proceeds supporting Blue Star Families. (Credit: Ford Motor Company)
Ford Motor Company and NASCAR are revising a new tax for US service members and military families.
The companies are joining forces during America's 250th anniversary year to launch a military-focused campaign supported by a new Veterans Day race and a limited Super Duty Proud to Honor package that will support Blue Star Families, a non-profit organization serving military and veterans.
Ford and NASCAR launched the campaign Wednesday during a tribute ceremony on the USS Midway in San Diego, where they will be joined by actor and Marine Corps veteran Rob Riggle, Blue Star Families, the Zac Brown Band and more than 1,500 members of the local military community.
Nick Ford, director of business strategy at Ford Motor Company and grandson of Henry Ford, told FOX Business that the effort builds on the automaker's long history of supporting those who work.
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Image promotes Ford, Ford Racing, NASCAR and Blue Star Families' “Proud to Honor” event celebrating military families, featuring a special performance by the Zac Brown Band and guest host Rob Riggle at the USS Midway Museum in San Diego. (Ford Motor Company)
“From day one, supporting the military community has been a priority for us,” said Nick Ford. “… We have been trying to show our country and those who serve it.”
At the center of the campaign is the “Proud to Honor Veterans Day Classic,” scheduled for Nov. 11, 2026.
The inaugural race features Ford Mustang Dark Horse R race cars and Ford Racing drivers as a way to honor all six branches of the US military. At this event, there will also be a concert titled Zac Brown Band, and it is expected that other performers will be announced.
Nick Ford said the company wants to combine its racing business with efforts to support the military as the US celebrates its 250th anniversary.
“It's going to be a very important day,” said Nick Ford.
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The Ford Super Duty Proud to Honor truck is revealed, featuring patriotic styling and black exterior trim.
Tim Clark, senior vice president and chief executive officer of NASCAR, told FOX Business that the partnership reflects the shared commitment between the racing organization and Ford to honor military families and veterans.
“To be able to put on a marquee event on a holiday like that … it's the backbone [what] NASCAR,” he said. “… I think it's a great way to bring that community together.”
Ford also used the campaign to release a limited-edition Super Duty Proud to Honor package, available on the F-250, F-350 and F-450 models.
The trucks will feature red, white and blue styling, black exterior trim and black wheels, with a portion of the proceeds going directly to Blue Star Families.
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Ford and NASCAR launched the campaign during a tribute ceremony on the USS Midway in San Diego. (KC Alfred / The San Diego Union-Tribune via Getty Images)
Later this week, Ford Philanthropy will host a Ford Driving Skills for Life program for local military youth, focused on helping young drivers develop critical safety skills behind the wheel.
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This announcement follows another Ford campaign that coincides with the nation's 250th anniversary.
Earlier this year, the Michigan-based auto company launched its “Value American. For American Values” campaign, offering employee discounts to all US customers on many new 2025 and 2026 Ford and Lincoln models through July 6.
