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It's already less than a month until the 2026 FIFA World Cup kicks off in the United States, Mexico and Canada, and one top beverage company is celebrating the biggest tournament in sports in a very different way.
Miller Lite is releasing the first of its kind Matchball for the true MVPs of the World Cup – the fans.
The limited-edition Miller Time MVP Matchball, a white and gold ball that is 1.5 times larger than a regular-sized ball can hold 12 Miller Lites, and is fully refillable during match days.
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Miller Time MVP Matchball is presented by Miller Lite, celebrating the true MVPs of the FIFA World Cup – the fans. (Miller Lite/Fox News)
It is part of the signature of beer the “Miller Time is on US” brand campaign, a play on words before supporting the US men's national team in the World Cup.
“This summer is a big time for football fans and beer fans alike,” said Courtney Benedict, vice president of marketing, Miller Lite Family of Brands, in a statement. “As America's Original Light Beer, Miller Lite is made for occasions like these. Matchball is our way of celebrating and rewarding the fans who bring culture and unparalleled energy to every watch party … and a 12-pack of soccer? That's fun!”
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Miller Lite understands that the World Cup will create rallies across the country, as friends, family and strangers come together to support the USMNT as they attempt to make a run for the FIFA World Cup trophy on home soil.
On the other hand, Matchball entertains every fan, from those on the pitch who come to the bar to reserve a place in the squad, to those who explain the rules of the game to those fans who don't care.
A casual look at Miller Lite's promotional shot for their Miller Time MVP Matchball, which will launch on May 20th. (Miller Lite/Fox News)
The limited edition Matchball will be available for fans to purchase from May 20, and then June 3, if available.
It's also reasonably priced at $19.75, which is the order of the year Miller Lite was created.
For those who can't secure a Matchball with limited-time drops, a Miller Time MVP Contest will be held for fans 21 and over, as they can nominate their favorite team's MVPs on social media for a chance to win a Matchball.
The United States men's national team will begin its 2026 FIFA World Cup campaign on June 12, when it takes on Paraguay at SoFi Stadium in Inglewood, California.
The Miller Time MVP Matchball can hold up to 12 beers in a ball 1.5x larger than the official size used for the FIFA World Cup. (Miller Lite/Fox News)
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From there, the USMNT will have Group D matches against Australia on June 19 at Lumen Field in Seattle, Washington, followed by their final group game against Türkiye on June 25 back at SoFi Stadium.
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