Uber announced Wednesday that customers in the US and around the world will soon be able to book hotels and vacation rentals on its app and order room service from their hotel rooms, as it seeks to transition to an end-to-end travel platform.
“Uber is becoming an app for everything,” said Dara Khosrowshahi, CEO of Uber, when the product was announced.
The app, founded in 2009 in San Francisco by Garrett Camp and Travis Kalanick as a simple cab-hailing service, will test and expand its hotel booking service for US users starting in June before launching a global update.
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More than 700,000 hotels and Vrbo properties will be booked on the app later this year in partnership with Expedia, the company said.
Uber rides will be directly integrated with the Expedia app starting in June, while Expedia hotel listings will be integrated into the Uber app.
“Travel should feel effortless,” Expedia Group CEO Ariane Gorin said in the announcement.
Other lodging and booking sites like Airbnb and Booking.com also have their own apps.
Some ride-sharing apps, such as Lyft, which offer standard ride options, luxury cars, and services such as bicycle and motorcycle rentals, as well as assisted rides, currently do not offer hotel booking services, such as Uber's programs.
Uber is also introducing Travel Mode within the Uber and Uber Eats apps, which will suggest places guests love, enable OpenTable reservations and introduce Uber's version of “room service” where users can order items to be delivered to their hotel room door.
The release will also include a series of updates for Uber One customers, including the ability to request items from any store – even those not included in the app – and the option to book an Uber Black or Uber Black SUV, when the driver arrives with a drink or snack in hand.
The move is aimed at promoting Uber One membership, the app's subscription service, which costs $9.99 a month, by offering more discounts and credit rewards to customers who sign up and book their rides through the app.
By the end of 2025, Uber said it had 46 million Uber One members, a 55 percent increase from the previous year, and that Uber One has become part of customer retention.
The app's new offerings will be 10% back in Uber credits and 20 percent off hotel bookings.
This announcement follows a series of restructuring efforts and new business partnerships aimed at increasing the app's performance.
Earlier this year, Uber introduced a robot and added an in-app booking option. It also announced Uber Air as part of its flight-sharing service, which will allow users to book flights.
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