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Amazon is introducing 30-minute delivery to most US cities, marking its fastest delivery option yet as the retail giant continues to accelerate its success in super-fast fulfillment.
The new service, called Amazon Now, will deliver thousands of items — including groceries, household essentials and electronics — to customers' doors in about 30 minutes.
The offer is already available in Seattle, Philadelphia, Dallas-Fort Worth and Atlanta, and is expanding to additional markets such as Austin, Denver, Houston, Minneapolis, Orlando, Oklahoma City and Phoenix.
“Amazon Now is for when you need or want the convenience of having your Amazon order delivered in 30 minutes or less,” said Udit Madan, senior vice president of Amazon Worldwide Operations, in a statement. “With thousands of items available for super-fast delivery, you can get everything from dinner shopping, to pre-flight AirPods, to household essentials like laundry detergent or toothpaste delivered to your door.
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A worker near packages in an Amazon delivery truck in San Francisco, Monday, Feb. 2, 2026. (David Paul Morris/Bloomberg via Getty Images/Getty Images)
“Amazon Now complements Amazon's existing express delivery offerings, including 1-hour and 3-hour delivery on more than 90,000 products and Same-Day Delivery on millions of items,” Madan said.
Amazon said the new service relies on a network of smaller fulfillment centers closer to customers, allowing for faster delivery times and shorter distances for drivers to travel.
Prime members will pay $3.99 per service order, while non-members will pay $13.99. Additional fees will apply to smaller orders, including $1.99 for Prime members and $3.99 for non-Prime members for orders under $15.
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Amazon's new MK30 Prime Air drone is shown during Amazon's “Delivering the future” event at the company's BFI1 Fulfillment Center, Robotics Research and Development Hub in Sumner, Washington on October 18, 2023. (Jason Redmond/AFP via Getty Images/Getty Images)
“Amazon Now operates a network of small locations designed for efficient order fulfillment, strategically placed near where customers live and work,” Amazon said. “This approach prioritizes the safety of workers who pick and pack orders, reduces the distance our delivery partners need to travel, and enables faster delivery times for customers.”
Amazon plans to expand the service to tens of millions of customers by the end of 2026.
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The release comes as Amazon continues to invest heavily in speeding up delivery, reporting that US Prime Members will receive more than 8 million same-day or next-day items by 2025 – an increase of more than 30% over last year.
The new offering adds to Amazon's extensive delivery network, which includes Prime Air Drone delivery, which provides service in less than 60 minutes to select US locations, as well as one-hour, three-hour and same-day delivery options to thousands of cities and towns.
Amazon said 2025 marks its third consecutive year of faster delivery speeds, with more than 13 billion items arriving the same day or next day worldwide. In the US, prime members received more than $8 billion of those shipments — up 30% year over year — with groceries and daily essentials making up the segment.
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The company said Prime members can access free shipping on more than 300 million items, and save an average of $550 on expedited delivery last year — about four times the cost of membership.
